2023__ADI Design Museum__Milan, Italy Exhibitions
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ITALY: A New Collective Landscape
ITALY: A NEW COLLECTIVE LANDSCAPE
At the ADI Design Museum an exhibition entirely dedicated to designers under 35 who grasp the challenges of the global moment, curated by Angela Rui.
The issues before which this global moment places us and the continuous ecological and social transformations constitute the starting point for the works of young Italian designers presented by Italy: A New Collective Landscape. Produced by ADI Design Museum, the exhibition has the curatorship of Angela Rui with Elisabetta Donati de Conti and Matilde Losi, the graphic design of Alice Zani with Paola Bombelli, and the installation of Parasite 2.0 studio.
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"The title of this exhibition may sound familiar. It originates from and transforms "Italy: The New Domestic Landscape," the exhibition curated by Emilio Ambasz at the MoMA in New York in 1972 that brought Italian design to the world by making Italy the benchmark of the modern discipline par excellence. The choice to refer to this exhibition is to understand that exporting the idea of Italian Design through the work of (then) young designers made the fortune of an entire system whose reverberations are still felt today. The exhibition stands as a proposal to overcome the nostalgia that so ties design circles to that historical period because, perhaps, the creative response could once again inspire a productive and manufacturing fabric in search of change." says Angela Rui, curator of the exhibition.
The protagonists are one hundred young designers under 35, whose works were also selected through an open call in which nearly four hundred participated. Italy: A New Collective Landscape aims to be an exhibition-program revolving around the projects, products and new practices of the designers, who are committed to meeting the challenges posed by the current moment, starting with the climatic, social and economic crises, and the repercussions these have on reality itself.
"Discomfiting Giorgio Gaber, we can reiterate how freedom is not a free space, but participation; this analysis that takes shape in the exhibition highlights the political dimension of making design today." comments President ADI, Luciano Galimberti.
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Exhibitions
ITALY: A New Collective Landscape
Catalogue
graphic project: Alice Zani, Paola Bombelli
ITALY: A NEW COLLECTIVE LANDSCAPE
At the ADI Design Museum an exhibition entirely dedicated to designers under 35 who grasp the challenges of the global moment, curated by Angela Rui.
The issues before which this global moment places us and the continuous ecological and social transformations constitute the starting point for the works of young Italian designers presented by Italy: A New Collective Landscape. Produced by ADI Design Museum, the exhibition has the curatorship of Angela Rui with Elisabetta Donati de Conti and Matilde Losi, the graphic design of Alice Zani with Paola Bombelli, and the installation of Parasite 2.0 studio.
ph: ©Martina Bonetti
"The title of this exhibition may sound familiar. It originates from and transforms "Italy: The New Domestic Landscape," the exhibition curated by Emilio Ambasz at the MoMA in New York in 1972 that brought Italian design to the world by making Italy the benchmark of the modern discipline par excellence. The choice to refer to this exhibition is to understand that exporting the idea of Italian Design through the work of (then) young designers made the fortune of an entire system whose reverberations are still felt today. The exhibition stands as a proposal to overcome the nostalgia that so ties design circles to that historical period because, perhaps, the creative response could once again inspire a productive and manufacturing fabric in search of change." says Angela Rui, curator of the exhibition.
The protagonists are one hundred young designers under 35, whose works were also selected through an open call in which nearly four hundred participated. Italy: A New Collective Landscape aims to be an exhibition-program revolving around the projects, products and new practices of the designers, who are committed to meeting the challenges posed by the current moment, starting with the climatic, social and economic crises, and the repercussions these have on reality itself.
"Discomfiting Giorgio Gaber, we can reiterate how freedom is not a free space, but participation; this analysis that takes shape in the exhibition highlights the political dimension of making design today." comments President ADI, Luciano Galimberti.
